Friday 27 July 2012

The Amazon Web Services Success and the Future Trends

Amazon Web Services are a comprehensive set of services which make use of the Amazon’s ready-to-use computing infrastructure. AWS was built and refined in recent years and now provides several Web services for its customers while also providing storage, computing, and datasets along with messaging capabilities.
The user can architect complex enterprise applications by having layers on the web services provided by Amazon. The Web services are always available for use.
By leveraging AWS and its storage services, Smug Mug, which is an online photo storage application benefited from cost savings on service and storage of around $1 million. The company uses EC2 computing resources heavily too. Additionally, 37Signals which is a very popular company and the maker of popular online project-management software Base camp utilizes Amazon S3 for storing its incredible data. Even the NYTimes used the EC2 for processing several TBs of archival data within three days. Animosity is another beneficiary of Amazon services. It is an online presentation video generator which needs immense computing power for video processing and has managed a surge in its traffic by scaling its EC2 storage resources. It handled more than 3,500 virtual instances which were running at the same time.
AWS revolves around the concept of “You pay as you go”, and with absolutely no need for upfront expenditures and no maintenance costs. The hardware is bought, maintained and serviced by Amazon.
With the virtual infrastructure, any system can be quickly pieced together which otherwise would take many weeks in a real-world IT shop. Also, the infrastructure is truly elastic and highly scalable based on the requirements.
The user needs to break shackles of big infrastructure investment so that it concentrates on innovation. One can focus on business ideas instead of worrying about storage space and the number of servers once has got. Businesses spend about 70 percent of the time in creating a robust infrastructure but only 30 percent of their time is devoted to ideas which actually power businesses. Amazon is the one who wants to worry about hardware and infrastructure and how it can be made available to you on a daily basis.
The central elements provide the most common building blocks which are required in different applications. One can utilize storage facilities provided by Amazon for storing files, documents, or backups. Amazon Simple Storage Service (S3) is highly scalable, reliable and also available at reasonable rates.
Amazon Elastic Compute Cloud (EC2) can scale up resources based on client demands and new server instances can be provisioned quite easily. Amazon Simple Db (SDB) also helps users with scalable, indexed, storage which requires zero maintenance.
All Amazon services can be mixed and matched according to the needs. Entrepreneurs are required to build scalable and reliable applications by optimum utility of virtual infrastructure which does not cost much compared to traditional application-hosting platforms which face continuous servicing fluctuations.
Amazon Web Services provides two levels of support: free forum-based support and paid support packages. Amazon regularly publishes the status of its Web services which is updated publicly. Amazon also provides standards-based SOAP and REST interfaces for interaction with web services.

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